Celia Pronto
Celia Pronto

Marketing and E-Commerce Director, Ford Retail

Célia joined Ford Retail, the world’s largest dedicated Ford dealer group, in March 2012 as the Group Marketing and E-commerce Director, and is a member of the Board.

Her career spans a variety of marketing and e-commerce roles in multinational global organisations like Unilever, Rank and Intercontinental Hotels Group; as well as multichannel businesses like STA Travel and numerous internet start-ups.

Her expertise lies in working with multichannel businesses experiencing vast transformation, with a particular focus on multichannel branding, marketing strategy, business processes, cultural transformation and e-commerce.

Célia considers herself a Geek Marketer, and is especially interested in digital and technology; with a specific passion for how these can be applied to transform businesses.