Peggy Barthes-Streit
Peggy Barthes-Streit

Head of mData, Everything Everywhere

Peggy Barthes is Head of mData for New Business at EE, a position she took up in 2014 as a natural extension of her previous role as Head of Strategic Planning & Performance.

During her tenures at Cable & Wireless, PA Consulting, and EE, Peggy has grappled frequently with business and data modelling for a variety of industries, combinations of industries and technologies, consumer behaviours and market conditions – both from the coal face and in senior managerial positions. Day to day, she looks after medium- and long-term strategic planning for EE’s New Business offerings. This includes helping business customers make a step change in operations through the smart application of mobile data analytics, and taking a long-term view of the evolution of EE’s current products and services. Peggy is also responsible for assessing, developing and helping to position new activities, products, and services, and in-depth analysis of market and competitive trends that affect both EE and its partner and client organisations. Her strategic performance responsibility encompasses the realisation of business synergies and efficiencies, as well as ensuring best-in-class performance within the business and wider industry.

Peggy has a Master’s degree in Aeronautical Engineering from Imperial College, London. She has been with EE (and formerly Orange) for nine years.