Who are the exceptional talents building today’s social businesses and what can we learn from them?

The Economist Intelligence Unit (EIU) has identified 25 leaders who are successfully applying social technologies, principles and strategies within organisations around the world.

Bonin Bough

Bonin Bough

Vice-president of global media and consumer engagement

Company: Mondelez International
FUTURE FACING: Embracing the ethos of a start-up
Read full profile here

A welcome from IBM

“These individuals are making a significant impact in the world by truly being social: engaged, transparent and agile.”

Ed Brill, vice-president of IBM social business transformation

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Juliana Rotich
Social business leader
Lauren Vargas
Social business leader
Jon Bidwell
Social business leader
Sherri Maxson
Social business leader
Gilberto Garcia

Gilberto Garcia

Director of innovation
Cemex SHIFT WORK: Making communication simple within a global enterprise
Read full profile here

Britta Meyer
Social business leader
Doug Ulman
Social business leader
Lin Bin
Social business leader
Simon Poulton
Social business leader
Marisa Thalberg

Marisa Thalberg

Vice-president for corporate digital marketing, Estée Lauder Cos
ONLY CONNECT: Using social causes to connect with customers
Read full profile here

Marco Magnaghi
Social business leader
Michelle Regner
Social business leader
Brian Fanzo
Social business leader
Chris Laping

Chris Laping

Senior vice-president for business transformation, Red Robin Gourmet Burgers
COMMUN(ICATE): Giving employees a sense of purpose and ownership
Read full profile here

Wendy Arnott
Social business leader
Ricky Hudi
Social business leader
Bill Strawderman
Social business leader
Tony Hsieh
Social business leader
John Stepper
Social business leader
Kristina Verner
Social business leader
Nathan Bricklin
Social business leader
Scott Monty

Scott Monty

Former chief of global digital communications, Ford Motor Co
MAKING MESSENGERS: Using old values to make new connections
Read full profile here

Peter Blackshaw
Social business leader
Martyn Etherington
Social business leader

 

 

 

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