Senior Partner, Boston Consulting Group
Philip Evans is a senior partner in the Boston Office of the Boston Consulting Group and a BCG Fellow. He founded BCG’s media and then multimedia practices and has consulted to corporations worldwide in the consumer goods, media, financial services and high technology industries. He has also advised governments on military organization, homeland security, and development policy.
He is a frequent speaker on technology and strategy at industry, corporate and academic conferences and has given keynote addresses at conferences convened by Bill Gates, Michael Milken, TED, the Seoul Digital Forum, and the World Economic Forum. He has addressed “closed door” sessions of the world’s telecommunication regulators in Geneva and privacy authorities in Uruguay. He is author of many publications, including four Harvard Business Review articles, one of which, ‘Strategy and the New Economics of Information’ won a McKinsey Prize, which is awarded annually for the best contributions to the Review. Blown to Bits, his book on the new economics of information (co-authored with Tom Wurster), was the best-selling book worldwide on technology and strategy in the Year 2000. He is currently writing a book on the impact of technology on industrial architecture and business strategy.
His current research interest is in the next generation of business strategy, on which he advises technology, financial services, communications, health care and consumer goods companies in the US, Latin America, Europe and Asia. He has advised clients on community-building, tapping user-generated content, the architecture of open collaboration and innovation, network-based strategy, infrastructure economics, “big data” privacy policies and community-centric marketing. He has delivered invited papers on these topics at a dozen universities worldwide, including Harvard, MIT, Wharton and Oxford.
Philip graduated with Double First Class Honours in economics from Cambridge University, winning two University prizes. He was a Harkness Fellow in the Economics Department at Harvard and also obtained an M.B.A with honors from the Harvard Business School.
He is a member of the Advisory Board of the Oxford Internet Institute, a member of the British-North American Committee, and an Overseer of the Isabella Stewart Gardner Museum.
Ertle Professor of Marketing, Kellogg School of Management at Northwestern University
Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University. He also directs the Program on Data Analytics at Kellogg, the school's Big Data initiative.
Prior to his appointment at Kellogg he was an Associate Professor of Marketing and chair of the marketing group at the Haas School of Business, University of California at Berkeley. Before his Ph.D., he briefly worked in consulting at McKinsey and Company’s German office.
Professor Zettelmeyer specializes in evaluating the effects of information technology and big data on firms. More generally, his work addresses how the information consumers have about firms and the information firms have about consumers affect firm behavior. Professor Zettelmeyer has extensively studied the auto industry as a laboratory to understand the effects of customer information, investigating the effect of the Internet, the passthrough and effectiveness of promotions, and what consumers’ online journeys predict about their purchase behavior.
Professor Zettelmeyer teaches the MBA elective “Customer Analytics,” one of the core marketing analytics course at the Kellogg School of Management. The has received numerous teaching awards and been voted “Outstanding Professor of the Year” by Kellogg MBA students. He is a Research Associate of the National Bureau of Economic Research (NBER).
Professor Zettelmeyer received a Vordiplom in business engineering from the University of Karlsruhe (Germany), a M.Sc. in economics from the University of Warwick (UK) and a Ph.D. in marketing from the Massachusetts Institute of Technology.
Executive Vice President and CIO, Hertz
Mr. Trimm joined Hertz in 2001 having previously worked for Hilton International as Global Systems Development Director, and having held management positions within Coca Cola, Clarks Shoes and a brief period with his own company.
He has worked in various positions at Hertz including as VP Business Systems for Hertz Europe Ltd, Business Systems Director for Hertz Lease Europe, and as VP for Rent-a-Car IT Systems where he had responsibility for global applications including hertz.com. Since August 2012 Mr. Trimm held the position of Senior VP Business Transformation Projects which included the global redesign of the Hertz brand and also for Hertz’s Customer Relationship Management and loyalty based programs. He was promoted to Executive Vice President and CIO effective November 1, 2013 and is responsible for Hertz information technology and business systems globally. He is based in Naples, FL, is a graduate of Imperial College, London with a Masters degree in Engineering and is an associate of the City of Guilds of London Institute.
Senior technology editor, Economist Intelligence Unit
Riva Richmond is a New York-based senior technology editor at The Economist Intelligence Unit. She has reported and written about technology for more than a decade, much of that time focused on information security and privacy issues.
Prior to her current position, Riva was a freelance journalist writing for The New York Times, The Wall Street Journal, Entrepreneur.com and other national publications. She was previously a reporter covering technology companies at Dow Jones News Service.